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Social Media Campaigns DSC

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Social Media Fundraising Campaign

In 2024, the Down Syndrome Centre launched a national social media fundraising campaign with the goal of raising €200,000 to support essential services for children with Down Syndrome and their families. This extensive campaign invited families, businesses, schools, and community groups to participate in creative ways to help reach the target within six months.

Based in Dublin, with regional offices in Monaghan and Portlaoise, the Down Syndrome Centre offers invaluable support to children with Down Syndrome and their families, providing resources and care that make a significant difference in their lives.

I delivered dynamic social media ads, printed promotional materials, and a hero campaign thermometer poster, which tracked fundraising progress across all participants throughout the duration of the campaign.

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Challenge 21

Challenge 21 is an annual event to raise awareness about Down Syndrome and to encourage people to participate in a sponsored walk, run or jog fundraising event to raise money for the Down Syndrome Centre.

Lip Sync Challenge

The DSC Lip Sync Challenge was an online social media campaign designed to engage families at home and colleagues at work, encouraging them to raise funds for the Down Syndrome Centre by organising Lip Sync Challenge events in their homes and offices.

Love lock

I designed these brand identities and Valentine’s greeting card for the DSC Love Lock campaign.

A portable built heart structure supports individual padlocks that are available to purchase. The keys to each lock are then affixed to a card and sent out as Valentine’s Day cards, with all funds going towards the DSC.  

Odd Socks Campaign

As part of World Down Syndrome Day, the DSC hosted a series of “Odd Socks” fundraising campaigns, inviting families, schools, and workplaces to wear mismatched socks while participating in coffee mornings, sponsored swims, and other fundraising activities. These events helped raise both awareness and vital support for children with Down Syndrome.

I designed the creative assets for this campaign, including visuals for social media posts, stories, print media, and online ads.

DSC Donation Form

This information brochure and form was designed to encourage people to sign up to make regular donations to the Down Syndrome Centre.

iheed design for elearning

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As digital elearning graphic designer supporting the instructional design and web development team, I delivered instructional elearning infographic and digital assets that aided further learning and advanced education for medical students to iheed. 

Founded by doctors and healthcare professionals, iheed is at the forefront of delivering world-class online medical education. 

These digital assets included annotated anatomical medical drawings, custom iconography, role-play and character journey animations, instructional infographics, interactive design components, decision-based scenario strategies, phase development carousels and custom character design and environment illustrations for digital learning simulations.

I delivered elearning design assets for the Royal College of Physicians of Ireland, The University of Warwick and Government bodies in Singapore, UAE, KSA, Qatar and Malaysia.

Courses I delivered:

  • Obstetrics and Gynaecology
  • Immunisation
  • Evidence Based Practice
  • Medical Intensive Care Unit
  • Case Design

digital elearning instructional graphic design asset
digital elearning instructional graphic design asset
digital elearning instructional graphic design asset
digital elearning instructional graphic design asset
digital elearning instructional graphic design asset
digital elearning instructional graphic design asset
medical elearning instructional animation
medical elearning instructional animation
medical elearning instructional animation
medical elearning instructional animation
digital elearning instructional graphic design infographic
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph animation instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical graph instructional elearning
medical infographic instructional elearning

A strong focus on usability and accessibility for both students and educators is key when designing educational graphic design elearning assets. 

Infographics and animations are powerful tools in online learning because they enhance comprehension and retention by presenting complex information in a visually engaging and easily digestible format. Infographics simplify data and key concepts, breaking them down into bite-sized chunks that learners can quickly grasp. Similarly, animations help visualise abstract ideas and processes, making learning more interactive and dynamic. 

digital elearning instructional graphic design infographic

These visual aids appeal to various learning styles, especially for visual and kinesthetic learners, by combining text, imagery, and movement. This multimodal approach not only keeps learners engaged but also reinforces material, improves long-term retention and facilitates understanding.

Ultimately, incorporating infographics and animations fosters a more enjoyable, effective, and inclusive online learning experience.

digital elearning instructional graphic design infographic map
digital elearning instructional graphic design infographic menopause
digital elearning instructional graphic design infographic
digital elearning instructional graphic design infographic

I also worked with iheed’s marketing team to design digital advertising assets,  brochures to promote new education courses and iheed services, pull up banners for conferences and open days and email banners for e-marketing campaigns.

Step by Step through Stroke and Cardiomyopathy

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A set of illustrated Health Guides to cardiomyopathy and stroke
A set of illustrated Health Guides to cardiomyopathy and stroke

In 2024 the Irish Heart Foundation released two user-friendly patient health guides to living with Cardiomyopathy and Stroke. These health guides give practical tips on how to manage life after diagnosis, information to support recovery and rehabilitation, and contact details for medical and community support services.

It was key that these guides were designed to be user-friendly, and easy to follow, a new approach to patient resources, being less clinical and more relatable.

Sully Productions created a suite of illustrated patient and family characters and a team of medical professionals, of varying ages, ethnicities and genders for each guide. These characters participated in this journey to recovery and interacted with medical staff along their way.

Both documents were designed with an “Easy Read” style prioritising accessibility and comprehension for a wider audience.

See more work created for the Irish Heart Foundation

Off The Grid Events

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Off The Grid Events, is a unique team building business based in Ireland. Their mission is to encourage colleagues, classmates, families and friends to disconnect from the digital daily grind and reconnect with eachother with hands on, intuitive, collaborative and above all off-grid tasks, games and problem solving scenarios.

Sully Productions was delighted to be engaged to create a full brand suite for this new start up, that included a responsive WordPress website with bespoke illustrations for each package, custom vehicle decals, business cards, flyers and flags.

The Down Syndrome Centre

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The Down Syndrome Centre based in Dublin and with 2 regional offices in Monaghan and Portlaoise provide much needed support to children with Down Syndrome and their families. 

Throughout the year they run multiple events and fund raising campaigns and I have loved coming up with creative and innovative ways to promote awareness of the incredible work they do and to inspire people to participate in sponsored events to raise much needed funding for services.

Annual Reports

I have been delighted to design the Down Syndrome Centre Annual Reports and Financial Review for years 2021, 2022 and 2023.

Annual reports serve as powerful marketing and fundraising tool by showcasing the social impact of an organisation over a financial year, highlighting their success stories and achievements, thereby building trust and inspiring continued support from donors and stakeholders.

Irish Heart Foundation

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Annual report cover design

As a graphic designer specialising in the curation of annual report design, my focus is on delivering visually impactful and informative digital and print design products with great marketing potential that showcase a charity’s achievements and future goals from year to year.

The Irish Heart Foundation supports and campaigns for people who have been affected by heart and strokes throughout their lives. Sully Productions has been providing design support services to the Irish Heart Foundation since 2020, including the design of their Annual Reports, fundraising campaigns, research documents, community information leaflets and pre-budget submissions.

Annual report cover design

Crafting an annual report requires a thoughtful blend of clear data presentation and compelling storytelling, ensuring that both key statistics and emotional narratives are conveyed seamlessly.

I use a combination of engaging infographics, charts, and emotive imagery to showcase the Irish Heart Foundation’s impact on heart health, that make the report both visually appealing and easy to understand.

Annual report cover design
Annual report internal design
Annual report internal design
See the full report here

Stop Targeting Kids

Junk food brands are targeting children and it’s working. The Irish heart Foundation’s ‘Stop Targeting Kids’ campaign  wants the Government to actions to protect children in Ireland from junk food marketing.

I designed digital and print campaign material aimed at parents, students and government departments that would highlight how unmitigated marketing of unhealthy food products to children affects the health of future generations. 

Pre-Budget Submission

Pre-Budget Submissions are strategic documents that outline priority areas where government funding and policy attention should be focused.

I have designed several PBS documents for the Irish Heart Foundation.

Read the submission here

Heart of the City

The Heart of our City programme supports GPs, pharmacists, and community groups in Dublin 8 to better understand heart disease.

This booklet lists medical services and social resources available to this community. The project required a unique identity and is approved by Nala (Plain english standard). This resource will go nationwide in 2025.

Community report cover design

3000 Jumps in July

‘3000 Jumps in July’ is a fundraising campaign whereby people can skip to raise money for the Irish Heart Foundation and raise awareness about heart disease. 

The character set created originally for the ‘Get off your chair’ campaign were back to demonstrate how to participate in this event.

The campaign was run via social media where participants could post their progress using these illustrated resources.

Fixing Food Together

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Fixing Food

The Climate and Health Alliance launched its Sustainable Diets report entitled ‘Fixing Food Together’ in May 2023 at a landmark conference that featured a host of domestic and international speakers and experts.

This report aims to tackle the increasingly fraught subjects of food production, public health and the environment. It presents key data to support the motion that a more sustainable food system and a reformed agricultural sector, that generates lower emissions, will promote overall better and lasting public health.

I was engaged to design this report, and it is a substantial piece of work, that aimed to present complex data in an engaging and accessible way, to shift perception around food production and consumption.

 

Fixing Food
See the full report here

Dún Laoghaire-Rathdown County Council

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Dún Laoghaire–Rathdown County Council is the local authority of the county of Dún Laoghaire–Rathdown, Ireland. Sully Productions has worked with dlr to deliver a range of strategy reports and community engagement material, including the dlr Age-Friendly, Tree and Play Strategy reports.

The 5-year strategy agreed by the dlr Age-Friendly Alliance sets out the vision, objectives and actions to promote Age-Friendly supports and activities over the coming years so that older people can engage positively within their communities for as long as possible.

See the full report here

dlr Play Strategy

Dún Laoghaire-Rathdown County Council launched the dlr Play Policy, a commitment to providing inclusive, safe, and adventurous play spaces for people of all ages to enjoy freely and safely. 

Sully Productions designed this policy and composed maps and infographics to unfold how proposed structures and procedures could be put in place.  

“This reflects our commitment to providing inclusive, safe, and adventurous play spaces for people of all ages to enjoy freely and safely.”

dlr Play Policy Launch

Read the full policy here

dlr Tree Strategy

The dlr tree strategy outlines the role of trees and the urban forest in climate action, mitigation and adaptation and sets out a sustainable policy approach to forward planning strategies with regard to tree planting and maintenance and a commitment to education about trees, the benefits of trees and their impact on the environment to the public.

“Trees are not just beautiful parts of our landscape; they are vital components in our fight against climate change. They mitigate flooding, improve air quality, provide habitats for wildlife, and promote mental well-being.”

dlr Tree Policy Launch

Read the full policy here

Special Olympics Ireland

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Sully Productions was engaged by Special Olympics Ireland to design a ‘How To’ guide that will provide a range of tools to support coaches and volunteers in helping Young Athletes to develop their fundamental movement skills during their participation in the Young Athletes programme.

This guide is being used predominantly as a downloadable resource for coaches. It includes interactive video links, 48 custom illustrations to showcase how each activity is to be carried out and an internal click through navigation system. 

“Let me win.

But if I cannot win,

Let me be brave in the attempt.”

Read the full guide here

Annual Reports

Sully Productions designed the Special Olympics Ireland Annual Report in 2021 and 2022.

SOI wanted a fresh design approach to showcasing the incredible work achieved by coaches, volunteers and athletes throughout the year. 

Women in Sport

To mark the incredible contribution women have made to the organisation since 1968, Special Olympics Ireland produced an Action Plan that aimed to navigate how the organisation can further increase female participation moving forward, across all areas, from active athletes and coaches to advocacy and leadership positions.

I was delighted to design and deliver this Action Plan in 2023.

“Taking the lead from Sport Ireland’s Policy on Women in Sport, this groundbreaking initiative underscores our dedication to empowering women and girls with intellectual disabilities through sports, addressing the unique challenges faced by female athletes, coaches and volunteers while fostering an environment of support, opportunity, and recognition.”

Read the action plan here

Club Guide

Special Olympics Ireland seeked to develop a guide book for new coaches and volunteers, to inform them how the organisation worked.

It unfolds everything from club management structures to health and safety procedures, fundraising and finance, to how to run individual club sessions. 

I designed this A5 digital interactive guide in 2023.

Heart Month

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Social media design heart month campaign hero

September marks Irish Heart Month, a national social media campaign dedicated to raising awareness about heart health across Ireland. The Irish Heart Foundation engaged Sully Productions to design a range of static and animation assets to encourage people to participate in this challenge.

I created a set of characters that could participate in a program of exercises that encourage people working from home to “Escape Your Chair’ and move more throughout the day. 

The characters featured in the program were diverse in age, gender, and physical abilities, representing a wide range of individuals. Each day, one character demonstrated a different physical exercise that could be easily done at home, encouraging movement and promoting overall well-being. The exercises were designed to be accessible for everyone, emphasizing the importance of taking regular breaks from work to support both physical health and mental well-being. By showcasing a variety of characters, the program highlighted that movement and self-care are essential for people of all backgrounds and abilities.

Every day throughout heart month, the IHF released a different exercise. These were delivered as animated gifs, that were aimed at motivating people working from home to get up, move more and take a break.

These exercise routines were organised into manageable weekly goals, with the design of four individual calendars to help users track their progress effectively.

A comprehensive media pack, including promotional posters, flyers, and social media posts, was provided to maintain the momentum and ensure the campaign remained active and engaging through Heart Month.

Participate in this campaign with Heart Month
See more work created for the IHF