social media Archives | Sullyproductions

Social Media Campaigns DSC

In 2024, the Down Syndrome Centre launched a national social media fundraising campaign with the goal of raising €200,000 to support essential services for children with Down Syndrome and their families. This extensive campaign invited families, businesses, schools, and community groups to participate in creative ways to help reach the target within six months.

Based in Dublin, with regional offices in Monaghan and Portlaoise, the Down Syndrome Centre offers invaluable support to children with Down Syndrome and their families, providing resources and care that make a significant difference in their lives.

I delivered dynamic social media ads, printed promotional materials, and a hero campaign thermometer poster, which tracked fundraising progress across all participants throughout the duration of the campaign.

Challenge 21

Challenge 21 is an annual event to raise awareness about Down Syndrome and to encourage people to participate in a sponsored walk, run or jog fundraising event to raise money for the Down Syndrome Centre.

Lip Sync Challenge

The DSC Lip Sync Challenge was an online social media campaign designed to engage families at home and colleagues at work, encouraging them to raise funds for the Down Syndrome Centre by organising Lip Sync Challenge events in their homes and offices.

Love lock

I designed these brand identities and Valentine’s greeting card for the DSC Love Lock campaign.

A portable built heart structure supports individual padlocks that are available to purchase. The keys to each lock are then affixed to a card and sent out as Valentine’s Day cards, with all funds going towards the DSC.

Odd Socks Campaign

As part of World Down Syndrome Day, the DSC hosted a series of “Odd Socks” fundraising campaigns, inviting families, schools, and workplaces to wear mismatched socks while participating in coffee mornings, sponsored swims, and other fundraising activities. These events helped raise both awareness and vital support for children with Down Syndrome.

I designed the creative assets for this campaign, including visuals for social media posts, stories, print media, and online ads.

DSC Donation Form

This information brochure and form was designed to encourage people to sign up to make regular donations to the Down Syndrome Centre.

Irish Heart Foundation

As a graphic designer specialising in the curation of annual report design, my focus is on delivering visually impactful and informative digital and print design products with great marketing potential that showcase a charity’s achievements and future goals from year to year.

The Irish Heart Foundation supports and campaigns for people who have been affected by heart and strokes throughout their lives. Sully Productions has been providing design support services to the Irish Heart Foundation since 2020, including the design of their Annual Reports, fundraising campaigns, research documents, community information leaflets and pre-budget submissions.

Crafting an annual report requires a thoughtful blend of clear data presentation and compelling storytelling, ensuring that both key statistics and emotional narratives are conveyed seamlessly.

I use a combination of engaging infographics, charts, and emotive imagery to showcase the Irish Heart Foundation’s impact on heart health, that make the report both visually appealing and easy to understand.

Stop Targeting Kids

Junk food brands are targeting children and it’s working. The Irish heart Foundation’s ‘Stop Targeting Kids’ campaign wants the Government to actions to protect children in Ireland from junk food marketing.

I designed digital and print campaign material aimed at parents, students and government departments that would highlight how unmitigated marketing of unhealthy food products to children affects the health of future generations.

Pre-Budget Submission

Pre-Budget Submissions are strategic documents that outline priority areas where government funding and policy attention should be focused.

I have designed several PBS documents for the Irish Heart Foundation.

Heart of the City

The Heart of our City programme supports GPs, pharmacists, and community groups in Dublin 8 to better understand heart disease.

This booklet lists medical services and social resources available to this community. The project required a unique identity and is approved by Nala (Plain english standard). This resource will go nationwide in 2025.

3000 Jumps in July

‘3000 Jumps in July’ is a fundraising campaign whereby people can skip to raise money for the Irish Heart Foundation and raise awareness about heart disease.

The character set created originally for the ‘Get off your chair’ campaign were back to demonstrate how to participate in this event.

The campaign was run via social media where participants could post their progress using these illustrated resources.

Heart Month

September marks Irish Heart Month, a national social media campaign dedicated to raising awareness about heart health across Ireland. The Irish Heart Foundation engaged Sully Productions to design a range of static and animation assets to encourage people to participate in this challenge.

I created a set of characters that could participate in a program of exercises that encourage people working from home to “Escape Your Chair’ and move more throughout the day.

The characters featured in the program were diverse in age, gender, and physical abilities, representing a wide range of individuals. Each day, one character demonstrated a different physical exercise that could be easily done at home, encouraging movement and promoting overall well-being. The exercises were designed to be accessible for everyone, emphasizing the importance of taking regular breaks from work to support both physical health and mental well-being. By showcasing a variety of characters, the program highlighted that movement and self-care are essential for people of all backgrounds and abilities.

Every day throughout heart month, the IHF released a different exercise. These were delivered as animated gifs, that were aimed at motivating people working from home to get up, move more and take a break.

These exercise routines were organised into manageable weekly goals, with the design of four individual calendars to help users track their progress effectively.

A comprehensive media pack, including promotional posters, flyers, and social media posts, was provided to maintain the momentum and ensure the campaign remained active and engaging through Heart Month.

Bodywhys

It has been a real pleasure to work alongside the team at Bodywhys (The Eating Disorders Association of Ireland) over the past 6 years to deliver quality promotional campaign assets to raise awareness, funding and support for people suffering with eating disorders.

I have designed multiple research documents and learning resources that educate parents, teachers and health professionals and provide guidance on how to support patients going through treatment as well as their Annual Reports consecutively since 2019.

Annual Report Design

I have designed the Bodywhys Annual Report since 2019 and have recently completed the design of the 2024 Bodywhys Annual Report.

These publications are powerful tools that educate the public, raise awareness, and reinforce the Bodywhys impact in the community.

Brand Style Guide

When liaising with media panels and online collaborators Bodywhys sought to distribute a bespoke Bodywhys brand style guide, so that the Bodywhys brand would be treated consistently across all platforms.

A brand style guide is a set of standards that define a company’s brand. It features the do’s and dont’s of how typography, colour, language, tone and visuals are used. A good brand style guide ensures that content remains clear, consistent, and recognisable across multiple publishing platforms.