As a graphic designer specialising in the curation of annual report design, my focus is on delivering visually impactful and informative digital and print design products with great marketing potential that showcase a charity’s achievements and future goals from year to year.
The Irish Heart Foundation supports and campaigns for people who have been affected by heart and strokes throughout their lives. Sully Productions has been providing design support services to the Irish Heart Foundation since 2020, including the design of their Annual Reports, fundraising campaigns, research documents, community information leaflets and pre-budget submissions.
Crafting an annual report requires a thoughtful blend of clear data presentation and compelling storytelling, ensuring that both key statistics and emotional narratives are conveyed seamlessly.
I use a combination of engaging infographics, charts, and emotive imagery to showcase the Irish Heart Foundation’s impact on heart health, that make the report both visually appealing and easy to understand.
Stop Targeting Kids
Junk food brands are targeting children and it’s working. The Irish heart Foundation’s ‘Stop Targeting Kids’ campaign wants the Government to actions to protect children in Ireland from junk food marketing.
I designed digital and print campaign material aimed at parents, students and government departments that would highlight how unmitigated marketing of unhealthy food products to children affects the health of future generations.
Pre-Budget Submission
Pre-Budget Submissions are strategic documents that outline priority areas where government funding and policy attention should be focused.
I have designed several PBS documents for the Irish Heart Foundation.
Heart of the City
The Heart of our City programme supports GPs, pharmacists, and community groups in Dublin 8 to better understand heart disease.
This booklet lists medical services and social resources available to this community. The project required a unique identity and is approved by Nala (Plain english standard). This resource will go nationwide in 2025.
3000 Jumps in July
‘3000 Jumps in July’ is a fundraising campaign whereby people can skip to raise money for the Irish Heart Foundation and raise awareness about heart disease.
The character set created originally for the ‘Get off your chair’ campaign were back to demonstrate how to participate in this event.
The campaign was run via social media where participants could post their progress using these illustrated resources.
