copywriting Archives | Sullyproductions

Social Media Campaigns DSC

In 2024, the Down Syndrome Centre launched a national social media fundraising campaign with the goal of raising €200,000 to support essential services for children with Down Syndrome and their families. This extensive campaign invited families, businesses, schools, and community groups to participate in creative ways to help reach the target within six months.

Based in Dublin, with regional offices in Monaghan and Portlaoise, the Down Syndrome Centre offers invaluable support to children with Down Syndrome and their families, providing resources and care that make a significant difference in their lives.

I delivered dynamic social media ads, printed promotional materials, and a hero campaign thermometer poster, which tracked fundraising progress across all participants throughout the duration of the campaign.

Challenge 21

Challenge 21 is an annual event to raise awareness about Down Syndrome and to encourage people to participate in a sponsored walk, run or jog fundraising event to raise money for the Down Syndrome Centre.

Lip Sync Challenge

The DSC Lip Sync Challenge was an online social media campaign designed to engage families at home and colleagues at work, encouraging them to raise funds for the Down Syndrome Centre by organising Lip Sync Challenge events in their homes and offices.

Love lock

I designed these brand identities and Valentine’s greeting card for the DSC Love Lock campaign.

A portable built heart structure supports individual padlocks that are available to purchase. The keys to each lock are then affixed to a card and sent out as Valentine’s Day cards, with all funds going towards the DSC.

Odd Socks Campaign

As part of World Down Syndrome Day, the DSC hosted a series of “Odd Socks” fundraising campaigns, inviting families, schools, and workplaces to wear mismatched socks while participating in coffee mornings, sponsored swims, and other fundraising activities. These events helped raise both awareness and vital support for children with Down Syndrome.

I designed the creative assets for this campaign, including visuals for social media posts, stories, print media, and online ads.

DSC Donation Form

This information brochure and form was designed to encourage people to sign up to make regular donations to the Down Syndrome Centre.

Rosie’s Pottery

Rosie’s Pottery and Crafts is an artisan ceramics and gift shop situated along the Wild Atlantic Way tourism corridor in the heart of Easkey, Co. Sligo.

Rosie wanted a new website that not only reflected the durable, functional and artistic nature of her own pottery work and pottery classes, but also established her studio as a one stop shop, a hub from which the work of other local artists could be showcased.

Working together, we tailored the story of how Rosie’s Pottery came to be, set up a studio shoot to take custom photos of her work, and created a fully responsive website and online shop.

Sully Productions delivered a full photographic stock catalogue of Rosie’s work. It was important to capture both the rustic and raw simplicity of her design form, as well as to showcase how her pottery is used everyday.

Kiwidave

Kiwi Dave we don’t mind saying, is one of our favourite clients! He produces an amazing range of leather and timber-enhancing products made from organic and locally sourced ingredients in Australia.

Originally hailing from New Zealand, he wanted his brand to reflect his proud Maori identity. Sully Productions created the Kiwi Dave logo modeled on traditional Maori hei-tiki art and woodcarvings.

Thereafter followed a suite of classic-traditional looking, yet modern range of product labels and packaging. Balm to bring your wood, leather and skin back to life.

Tago Mago

Tago Mago, an eclectic bar and venue in the Northern suburbs of Melbourne is host to unique art, music and spoken word events, 7 days a week.

Sully Productions is happy to provide flyers, posters and online marketing assets on an ongoing basis.

Wadajir Real Estate

Buying and selling both commercial and residential properties, this brand mark was designed to reflect the dual focus of their business structure.

Montaser

Sully Productions was commissioned to create a suite of product stock images for Montaser Cosmetics an exclusive skin health brand based in Melbourne.

Once we had curated an organic yet clinical look and feel for this unique brand, we then delivered weekly ‘product of the week’ web and print marketing assets, bespoke packaging for their extensive range of beauty and cosmetic products, developed bespoke branding copy and a promotional brochure, during a busy period of brand expansion.