Sullyproductions

iheed design for elearning

As digital elearning graphic designer supporting the instructional design and web development team, I delivered instructional elearning infographic and digital assets that aided further learning and advanced education for medical students to iheed. 

Founded by doctors and healthcare professionals, iheed is at the forefront of delivering world-class online medical education. 

These digital assets included annotated anatomical medical drawings, custom iconography, role-play and character journey animations, instructional infographics, interactive design components, decision-based scenario strategies, phase development carousels and custom character design and environment illustrations for digital learning simulations.

I delivered elearning design assets for the Royal College of Physicians of Ireland, The University of Warwick and Government bodies in Singapore, UAE, KSA, Qatar and Malaysia.

Courses I delivered:

  • Obstetrics and Gynaecology
  • Immunisation
  • Evidence Based Practice
  • Medical Intensive Care Unit
  • Case Design

digital elearning instructional graphic design infographic

A strong focus on usability and accessibility for both students and educators is key when designing educational graphic design elearning assets. 

Infographics and animations are powerful tools in online learning because they enhance comprehension and retention by presenting complex information in a visually engaging and easily digestible format. Infographics simplify data and key concepts, breaking them down into bite-sized chunks that learners can quickly grasp. Similarly, animations help visualise abstract ideas and processes, making learning more interactive and dynamic. 

digital elearning instructional graphic design infographic

These visual aids appeal to various learning styles, especially for visual and kinesthetic learners, by combining text, imagery, and movement. This multimodal approach not only keeps learners engaged but also reinforces material, improves long-term retention and facilitates understanding.

Ultimately, incorporating infographics and animations fosters a more enjoyable, effective, and inclusive online learning experience.

digital elearning instructional graphic design infographic map
digital elearning instructional graphic design infographic menopause
digital elearning instructional graphic design infographic
digital elearning instructional graphic design infographic

I also worked with iheed’s marketing team to design digital advertising assets,  brochures to promote new education courses and iheed services, pull up banners for conferences and open days and email banners for e-marketing campaigns.

UCC and the Irish Heart Foundation

University College Cork working with the Irish Heart Foundation produced an extensive report and summary document detailing a radical new approach to preventing chronic heart disease, that would save thousands of lives each year and protect an already stretched health service.

This study aimed to push Government departments to invest in brave policy measures to prevent people dying from heart disease.

Sully Productions was engaged to design this report. It required multiple complex graphs and charts, as well as accessible infographics to illustrate health statistics and highlight key data that would influence government departments to implement change.

Irish Heart Foundation

Annual report cover design

As a graphic designer specialising in the curation of annual report design, my focus is on delivering visually impactful and informative digital and print design products with great marketing potential that showcase a charity’s achievements and future goals from year to year.

The Irish Heart Foundation supports and campaigns for people who have been affected by heart and strokes throughout their lives. Sully Productions has been providing design support services to the Irish Heart Foundation since 2020, including the design of their Annual Reports, fundraising campaigns, research documents, community information leaflets and pre-budget submissions.

Annual report cover design

Crafting an annual report requires a thoughtful blend of clear data presentation and compelling storytelling, ensuring that both key statistics and emotional narratives are conveyed seamlessly.

I use a combination of engaging infographics, charts, and emotive imagery to showcase the Irish Heart Foundation’s impact on heart health, that make the report both visually appealing and easy to understand.

Annual report cover design
Annual report internal design
Annual report internal design

Stop Targeting Kids

Junk food brands are targeting children and it’s working. The Irish heart Foundation’s ‘Stop Targeting Kids’ campaign  wants the Government to actions to protect children in Ireland from junk food marketing.

I designed digital and print campaign material aimed at parents, students and government departments that would highlight how unmitigated marketing of unhealthy food products to children affects the health of future generations. 

Pre-Budget Submission

Pre-Budget Submissions are strategic documents that outline priority areas where government funding and policy attention should be focused.

I have designed several PBS documents for the Irish Heart Foundation.

Heart of the City

The Heart of our City programme supports GPs, pharmacists, and community groups in Dublin 8 to better understand heart disease.

This booklet lists medical services and social resources available to this community. The project required a unique identity and is approved by Nala (Plain english standard). This resource will go nationwide in 2025.

Community report cover design

3000 Jumps in July

‘3000 Jumps in July’ is a fundraising campaign whereby people can skip to raise money for the Irish Heart Foundation and raise awareness about heart disease. 

The character set created originally for the ‘Get off your chair’ campaign were back to demonstrate how to participate in this event.

The campaign was run via social media where participants could post their progress using these illustrated resources.

Fixing Food Together

Fixing Food

The Climate and Health Alliance launched its Sustainable Diets report entitled ‘Fixing Food Together’ in May 2023 at a landmark conference that featured a host of domestic and international speakers and experts.

This report aims to tackle the increasingly fraught subjects of food production, public health and the environment. It presents key data to support the motion that a more sustainable food system and a reformed agricultural sector, that generates lower emissions, will promote overall better and lasting public health.

I was engaged to design this report, and it is a substantial piece of work, that aimed to present complex data in an engaging and accessible way, to shift perception around food production and consumption.

 

Fixing Food

Dún Laoghaire-Rathdown County Council

Dún Laoghaire–Rathdown County Council is the local authority of the county of Dún Laoghaire–Rathdown, Ireland. Sully Productions has worked with dlr to deliver a range of strategy reports and community engagement material, including the dlr Age-Friendly, Tree and Play Strategy reports.

The 5-year strategy agreed by the dlr Age-Friendly Alliance sets out the vision, objectives and actions to promote Age-Friendly supports and activities over the coming years so that older people can engage positively within their communities for as long as possible.

dlr Play Strategy

Dún Laoghaire-Rathdown County Council launched the dlr Play Policy, a commitment to providing inclusive, safe, and adventurous play spaces for people of all ages to enjoy freely and safely. 

Sully Productions designed this policy and composed maps and infographics to unfold how proposed structures and procedures could be put in place.  

“This reflects our commitment to providing inclusive, safe, and adventurous play spaces for people of all ages to enjoy freely and safely.”

dlr Play Policy Launch

dlr Tree Strategy

The dlr tree strategy outlines the role of trees and the urban forest in climate action, mitigation and adaptation and sets out a sustainable policy approach to forward planning strategies with regard to tree planting and maintenance and a commitment to education about trees, the benefits of trees and their impact on the environment to the public.

“Trees are not just beautiful parts of our landscape; they are vital components in our fight against climate change. They mitigate flooding, improve air quality, provide habitats for wildlife, and promote mental well-being.”

dlr Tree Policy Launch

Special Olympics Ireland

Sully Productions was engaged by Special Olympics Ireland to design a ‘How To’ guide that will provide a range of tools to support coaches and volunteers in helping Young Athletes to develop their fundamental movement skills during their participation in the Young Athletes programme.

This guide is being used predominantly as a downloadable resource for coaches. It includes interactive video links, 48 custom illustrations to showcase how each activity is to be carried out and an internal click through navigation system. 

“Let me win.

But if I cannot win,

Let me be brave in the attempt.”

Annual Reports

Sully Productions designed the Special Olympics Ireland Annual Report in 2021 and 2022.

SOI wanted a fresh design approach to showcasing the incredible work achieved by coaches, volunteers and athletes throughout the year. 

Women in Sport

To mark the incredible contribution women have made to the organisation since 1968, Special Olympics Ireland produced an Action Plan that aimed to navigate how the organisation can further increase female participation moving forward, across all areas, from active athletes and coaches to advocacy and leadership positions.

I was delighted to design and deliver this Action Plan in 2023.

“Taking the lead from Sport Ireland’s Policy on Women in Sport, this groundbreaking initiative underscores our dedication to empowering women and girls with intellectual disabilities through sports, addressing the unique challenges faced by female athletes, coaches and volunteers while fostering an environment of support, opportunity, and recognition.”

Club Guide

Special Olympics Ireland seeked to develop a guide book for new coaches and volunteers, to inform them how the organisation worked.

It unfolds everything from club management structures to health and safety procedures, fundraising and finance, to how to run individual club sessions. 

I designed this A5 digital interactive guide in 2023.

Bodywhys

It has been a real pleasure to work alongside the team at Bodywhys (The Eating Disorders Association of Ireland) over the past 6 years to deliver quality promotional campaign assets to raise awareness, funding and support for people suffering with eating disorders.

I have designed multiple research documents and learning resources that educate parents, teachers and health professionals and provide guidance on how to support patients going through treatment as well as their Annual Reports consecutively since 2019.

Annual Report Design

I have designed the Bodywhys Annual Report since 2019 and have recently completed the design of the 2024 Bodywhys Annual Report.  

These publications are powerful tools that educate the public, raise awareness, and reinforce the Bodywhys impact in the community.

Brand Style Guide

When liaising with media panels and online collaborators Bodywhys sought to distribute a bespoke Bodywhys brand style guide, so that the Bodywhys brand would be treated consistently across all platforms.

A brand style guide is a set of standards that define a company’s brand. It features the do’s and dont’s of how typography, colour, language, tone and visuals are used. A good brand style guide ensures that content remains clear, consistent, and recognisable across multiple publishing platforms.

Marketing and Promotion