Food Project 437 is a ‘socially conscious’ restaurant in North Melbourne dedicated to sourcing seasonal raw foods, liaising with local growers and farmers, cooking food simply and connecting with their customers at an ‘awareness level’.
Sully Productions developed the Food Project 437 visual brand identity and their suite of in- customer consumables. SP developed a dual brand, one that welcomed those that were after an accessible price point, and one with maybe a more exclusive edge, for loyal customers who wanted to take FP437 principles to the next step.
